The PROVEN System to Making $3-5K PER MONTH as an Older Content Creator
WITHOUT Followers
Build the UGC creator business that POWERS
the family, relationship and life YOU WANT
STUDENT REVIEWS AND SUCCESS STORIES
Becoming a UGC creator has completely changed my life, along with the lives of countless people over 40.
While I stared getting brand deals early in my journey, I was NOT an overnight success. I made lots of mistakes and missed out on thousands of additional dollars.
Eventually, I developed a framework that has me constantly working with great bands and getting great income while enjoying time flexibility.
By following my S.O.C.S framework, using my templates and doing the exercises, you're condensing my UGC experience and extensive social media video production knowledge into an actionable framework.
Those steps will launch your creative business (and give you more time for your family).
I'll see you inside!
Mahalo,
Roby
Why Do Brands Want Older UGC Creators?
UGC is an attractive way for anyone to make money, be creative and have time flexibility.
Since that lifestyle is popular with people in their 20’s and 30’s, UGC is FLOODED with creators in those age ranges.
Eventually, companies that sell products to GenX and Boomers saw the popularity and effectiveness of UGC. However, they have a hard time producing content.
Brands that sell products to older people (menopause, prostate pills, life insurance) can’t use those young creators. They’re not relatable or authentic.
Would you trust a 25 year-old taking about retirement? Heck, no.
The supply of UGC Creators Over 40 doesn't match the DEMAND for them.
There's not many of us.
Anyone over 40 who is creative, charismatic on camera and can make great videos is NEEDED by thousands of brands across the world.
Creators over 40 aren’t competing with younger UGC creators.
We’re in a league of our own and there's PLENTY of space for you.
I've got the system that will get you up to speed fast.
The S.O.C.S Framework
Successful Older Creator System
#1 Scriptwriting
Learn how to come up with creative and memorable video ideas
Discover the UGC Scriptwriting Format that makes scriptwriting easy
Use UGC creator resources to fast-track brainstorming and ideation
Learn how to craft killer hooks that people can’t scroll past
Use powerful storytelling techniques to captivate viewers
Watch me write a script LIVE
EXERCISE - Write Your first UGC script
#2 On Camera Performance
Unlock the secret to being on-camera confident QUICKLY
Learn how body language makes your performance BETTER
Discover performance methods that bring out your natural personality
Tame talking with a teleprompter
Learn how to film in public with ease
Ace roles where brands want you to do “Acting”
EXERCISE - Create Your On-Camera Persona
#3 Filming
Confidently film with your phone's camera
Learn creative ways to film products
Develop an eye for creative camera angles
Master creative camera movement
Understand audio essentials
Lighting-The KEY to creating UGC videos
B-Roll filming tips to level up your shots
Step-by-step walkthroughs of 6 UGC Content-styles
EXERCISE - Film your First UGC video
#4 Editing
Learn the beginner-friendly but POWERFUL programs CapCut and Wondershare Filmora
Easily assemble your rough cut
Learn the importance of well-framed shots
Produce amazing voice overs
Learn the essential “Chroma Key” style that brands demand
Creating eye-catching captions
EXERCISE -Edit Your first UGC video
5# - Portfolio Building
Create a domain name that sets you apart
Launch into the FREE design software Canva
Easily edit pages to reflect your style
Add videos and photos that WOW brands
Connect social channels that show you’re savvy
BONUS - FREE PORTFOLIO REVIEW
6# - Land Brand Deals
Learn how to identify brands that need older creators
Find how to contact the RIGHT brand reps
Set yourself apart on UGC platforms
Discover places where brands are hiring NOW
Set up your social media channels so brands come TO YOU
ADDITIONAL BONUSES
BONUS MODULE - How To BOOST Your UGC Paydays
Creators Over 40 Community - Ask questions, get feedback and meet other older creators.
Step-by-step Action-Item List
Two E-mail pitching templates
Social media DM pitching template
Safe-zone editing guide
UGC Script template
YOUR PRICE - $199
Meet Your Instructor
Aloha. I'm Roby Brown. I'm a dad, husband, Star Wars geek and a 51-year old Full-Time UGC Creator.
I've never fit into the corporate world. I was a complete failure in the "traditional 9-5" system.
In 2022, I was fired from a job that I disliked. While I was making content, I had a belittling supervisor and made the exact same video six times a week.
I took the firing in stride. With my experience I'd have a new-full time job in no time.
A year later, I was still out of work. I'd had less than 4 interviews. I was was depressed. We struggled to pay the bills. My marriage suffered. The only job I could get was as an Uber driver.
I constantly applied for full-time jobs, because that's what a "responsible husband" does. Yet, deep down, I knew I was done with the 9-5 routine. I wanted freedom, flexibility and creativity. I felt that running my own creator business was the only way I'd have the family, marriage and life that I wanted.
In November 2023 I leaned about UGC. Making videos for brands while not needing followers? Sign me up!
In January of 2024, I put out my first UGC examples. Within a few days, I was paid $1,200 for four videos.
I started fast, but it was no joy ride. I struggled to balance my creative work with the tasks that come with running a small creator business. Contracts. Proposals. Pitching. Negotiating. Taxes!
They say that failure is the best teacher, and it's true. My mistakes were lessons. I started to develop a system that helped me constantly make good content, manage the business AND land bigger brand deals.
Eventually, this system helped me generate the goal I was after - time flexibility. I'm there for my family. I work when I want to. I don't stress over using sick days or PTO. It's the life I was working towards.
You can have the same thing.
You have the creativity and talent to become a UGC creator. That is what inspired me to launch CreatorLater.com and create an online course to help older creators live their dream lives. You can make great videos and get paid for it. I'm here to teach you everything I know.
While I'm proud of my story, the thing you care about is HOW I CAN HELP YOU? Well, I've poured my 16+ years of experience in writing ads and making videos into this framework. I'm a working UGC creator, and I keep on top of the latest trends and tactics. I'm constantly providing older creators with tips and advice on my YouTube and TikTok channels.
I'm excited that you've chosen to start your creator business journey through UGC . There is so much opportunity for you to make money and have a fulfilling life. UGC is just the beginning. I hope to meet you soon.
Who Is This Course For?
You want to learn how to make UGC videos that land you brand deals
You want your own content creator business
You want to make four or figures per month. Some people make WAY more
You enjoy creatively challenging work
You want more time for your marriage and family
You're tired of the corporate world
You're unappreciated by your boss
You worry about being unemployed (laid off or fired)
Who Is This Course NOT For?
Your aren't willing to take instructions and prefer to figure things out on your own with trial and error.
People that enjoy letting other people control their schedule and time
People that want to get-rich overnight
You don't want to work hard, keep trying and learn from mistakes
Frequently Asked Questions
What skill level is this program for?
UGC Blueprint for Creators Over 40 is for people that have no content creation skills. It's designed for people that are intimidated by technology or sacred of being on camera. The course will help you crush those limiting beliefs about yourself. In fact, if you've sed your phone to film something, you're already on your way to becoming an amazing creator.
How long do I have access to the program & when does it start?
You will have lifetime access to the course.
Can't I learn all of this on YouTube?
YouTube is a great learning resource, but it is terribly disorganized. You spend a lot of time searching for videos. You need to see if the video matches your skill level. Does the video answer all of the questions to have? If not, it's off to find yet another video. Plus, there's not much content creation videos that are aimed at people over 40. We have much different lives and life experiences than the people addressed in many UGC videos. I'm an old guy. I get you.
What equipment do I need before starting?
The great thing about UGC is that you only need a few things to get started - a phone, tripod, tripod phone mount, a light (either a ring light or a soft box) and a car phone holder.
You'll need a desktop/laptop for editing videos, writing e-mails, and creating your UGC portfolio. You CAN do that on your phone, but it's time consuming and I do not recommend it.
The editing app CapCut is free. However, all of the features we'll go over are on the Pro (paid) version.
As an alternative, there's Wondershare Filmora. Equally beginner friendly - AND powerful, this editing software is less expensive than CapCut.
There are some UGC styles that require additional equipment - podcast. It's not necessary to do this style of UGC video. However, knowing how to make them can land you more brand deals.
In the course, there are some websites that will be used to create your portfolio and locate brand e-mail addresses. There are free/trail options available.
Is there a guarantee or refund policy?
Due to the nature of digital products, I'm unable to offer refunds.
I know you're a model citizen and would never rip/download all of the files and try to pirate them. However, some people are. They are bad people.
I can't guarantee that you'll be successful. That's on you. You need to work hard, create UGC example videos, pitch, reach out, post on social media, negotiate, follow up, keep making videos and many other things.
If you're not up for that kind of commitment, don't purchase this. No harm, no foul. However, between the information inside the course and the access to me inside the community, you have the resources to be a smashing success.
